One-glance verdict
$41.62 our estimate vs market $26.75
Wall Street consensus: $42.29 (1.6% higher than our fair-value estimate)
36% below our estimate, below the bear case
Fundamentals snapshot
CELH · NCM · Consumer Defensive · Beverages - Non-Alcoholic
Current price
$26.75
52-week range
$23.56 - $66.74
Market cap
$6.77B
One-glance verdict
Wall Street consensus: $42.29 (1.6% higher than our fair-value estimate)
36% below our estimate, below the bear case
Balance sheet
Net debt $43.62M. Interest coverage shows how many times profit covers the interest bill.
What stands out
What this company does
Celsius Holdings makes and sells popular energy drinks, most notably its main CELSIUS brand, which it markets to health-conscious and active consumers. The company earns money by distributing its drinks through a massive network of retailers, including supermarkets, convenience stores, and gyms. Therefore, its success depends on keeping the brand popular and getting its products into as many stores as possible.
Founded in 2004, Celsius started with the idea of a “calorie-burning” drink, setting itself apart from sugary energy drinks. The company struggled initially and was even removed from the NASDAQ stock exchange in 2010. A major turning point came when new leadership revitalized the brand, focusing on a health and fitness image which caught on with consumers. The most critical step in its recent explosive growth was a 2022 distribution deal with PepsiCo, which put Celsius drinks in many more stores across the country and was followed by the acquisition of the Alani Nu and Rockstar brands.
Celsius sells functional energy drinks, which are beverages designed to provide an energy boost with added benefits. You'd recognize their brightly colored cans under brand names like CELSIUS, Alani Nu, and Rockstar in convenience store coolers and on supermarket shelves. The company positions its drinks as a healthier alternative, often highlighting that they are zero-sugar and contain ingredients like green tea extract and vitamins. Besides ready-to-drink cans, they also offer powdered versions that you can mix with water.
The company operates as one main business focused on selling its portfolio of energy drinks. Celsius makes money by selling its beverages to a network of distributors, with PepsiCo being its most important partner, who then sell the products to retailers like grocery stores, convenience stores, and gyms. Celsius itself doesn't own big factories; it uses an 'asset-light' model, where it outsources (hires other companies for) the manufacturing and bottling of its drinks. This allows Celsius to focus its money on what it does best: designing new drinks and marketing its brands to appeal to health-conscious consumers.
Management's main strategy is to get their drinks in front of 'more people, in more places, more often.' A key part of this is deepening their partnership with PepsiCo to expand distribution (the network of trucks and warehouses that gets products to store shelves) both in North America and internationally. They are also focused on growing their entire portfolio of brands—CELSIUS, Alani Nu, and Rockstar—to appeal to different types of consumers. Finally, they are constantly working on product innovation (creating new flavors and drink types) to keep the brand exciting and attract new customers.
Price history
Earnings history
Click any quarter to read the call summary and what the numbers say.
Is it cheap or expensive?
Wall Street consensus is the average analyst price target: $42.29 (1.6% higher than our fair-value estimate).
Our most-likely fair value is $41.62 a share — about 55.6% above today's price of $26.75, so the stock currently looks cheap (undervalued).
Is it drowning in debt?
Net debt $43.6M. Interest coverage 9.6x.
Celsius Holdings, Inc.'s profit covers its interest bill about 9.6 times over. which is stronger than most peers shown here.
Total debt $674.85M Interest coverage 9.57x This is the baseline the peer rows are being compared against.
Total debt $92.93M Interest coverage 38.30x +300% vs CELH Carries about 4.0x more debt cushion than CELH.
Total debt $33.53B Interest coverage 4.84x -49% vs CELH Carries about 2.0x less debt cushion than CELH.
Total debt $58.77M Interest coverage 21.71x +127% vs CELH Carries about 2.3x more debt cushion than CELH.
Total debt $5.70B Interest coverage 1.94x -80% vs CELH Carries about 4.9x less debt cushion than CELH.
What you should know
The numbers
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Valuation
Profitability
Health
Growth
Cash flow
Dividend
Metric explainer
Debt comparison
What you should know